The electric vehicle (EV) wave in India is getting a serious boost — and this time, it comes with a touch of glamour and musical genius. None other than AR Rahman, the Oscar-winning composer, and Kubbra Sait, the talented actress known for her powerful performances, have embraced the electric revolution by purchasing the Mahindra XUV 9e, the latest electric SUV in the Indian market.
With these two well-known personalities stepping into the EV space, the Mahindra XUV 9e has not only gained visibility but also credibility. Let’s dive into the details of this high-tech vehicle and find out why it’s becoming a favorite among India’s elite and environmentally conscious crowd.
AR Rahman and Kubbra Sait: Icons of Influence
When people like AR Rahman and Kubbra Sait make a choice, it’s more than just personal — it becomes a statement.
🎶 AR Rahman: A Global Icon
Known for his soul-stirring music and humble personality, Rahman has always embraced innovation — not just in his music but also in his lifestyle. His shift toward an electric vehicle reflects a commitment to sustainability and futuristic technology.
🎬 Kubbra Sait: Bold and Eco-Friendly
Kubbra, known for her bold roles in series like Sacred Games, is equally fearless when it comes to making lifestyle choices. Her decision to go electric aligns with the global call for reducing carbon emissions and adopting smarter mobility solutions.
Both Rahman and Kubbra are public figures with immense influence — and their decision to drive the Mahindra XUV 9e puts the spotlight on a vehicle designed to lead India’s electric future.
Mahindra XUV 9e: A Glimpse Into the Future of SUVs
The Mahindra XUV 9e is not just another electric vehicle. It’s a symbol of India’s growing capability in creating world-class, eco-friendly automobiles. Designed under Mahindra’s Born Electric platform, the XUV 9e is loaded with innovation, safety, style, and power — all in one package.
Let’s explore what makes the XUV 9e such a compelling choice.
🔹 Stunning Exterior Design
The first thing you notice is its futuristic, sharp design. With its LED light bar, coupe-like silhouette, and strong body lines, the XUV 9e looks modern yet muscular. The sporty front grille, flush door handles, and aerodynamic frame give it an aggressive yet elegant appeal.
It’s no surprise that celebrities are drawn to it — it stands out while still being subtle, much like Rahman and Kubbra themselves.
🔹 Interior Comfort and Technology
The cabin is where the XUV 9e really flexes its muscles. From dual-screen setups to sustainable material usage, the SUV offers a rich tech-laden driving experience.
Key interior highlights include:
- Large curved touchscreen + digital instrument cluster
- Ambient lighting options
- Panoramic sunroof
- Premium vegan leather seats
- 3-zone climate control
- Wireless Android Auto & Apple CarPlay
- 360-degree camera and ADAS features
The attention to detail in the design and materials makes it both luxurious and environmentally responsible.
🔹 Performance and Range
While exact specifications may vary by variant, the XUV 9e is expected to offer:
- Dual-motor AWD setup
- Battery range of up to 450-500 km on a single charge
- Fast-charging capability (up to 80% in under 40 minutes)
- Smooth acceleration and instant torque typical of EVs
For city drives, long road trips, or media events, this SUV is designed to perform — quietly and powerfully.
🔹 Safety Features
Mahindra has packed the XUV 9e with cutting-edge safety features:
- Level 2 ADAS (Advanced Driver Assistance Systems)
- Collision warning system
- Automatic emergency braking
- Adaptive cruise control
- Lane-keep assist
- Multiple airbags and ISOFIX seats
These features ensure that drivers and passengers enjoy peace of mind — especially important for public figures constantly on the move.
Why Are Celebrities Turning to Electric Vehicles?
The purchase of EVs by well-known personalities like AR Rahman and Kubbra Sait signals a strong shift in the mindset of Indian consumers.
🌍 Environmental Awareness
Celebrities are often early adopters of progressive trends — and going green is no exception. Electric vehicles drastically reduce emissions, noise pollution, and reliance on fossil fuels.
🚘 Tech Meets Style
EVs today are not just functional but fashionable. Vehicles like the XUV 9e blend cutting-edge tech with high-end aesthetics — appealing to individuals who value both form and function.
💸 Long-Term Savings
Though EVs have a higher upfront cost, they offer long-term savings on fuel and maintenance — a practical choice for anyone thinking ahead.
Mahindra’s Growing EV Line-Up: Made in India, For the World
Mahindra has ambitious plans in the EV segment. The XUV 9e is just one of several upcoming models, including the BE.05 and BE.09. These electric SUVs are being developed to compete globally while staying true to Indian driving conditions.
The success of the XUV 400 and now the buzz around the XUV 9e shows that Mahindra is serious about leading India’s electric vehicle revolution. With celebrities showing trust in their brand, Mahindra is also gaining strong social validation.
What This Means for the Indian EV Market
Every time a celebrity adopts a new product, public interest surges. The same is expected with the Mahindra XUV 9e. From car enthusiasts to environmentally conscious consumers, this vehicle has caught everyone’s attention.
AR Rahman’s quiet endorsement speaks volumes, while Kubbra Sait’s bold choice makes it look aspirational and cool. Their involvement helps shift public perception — from EVs being niche or experimental to them being the mainstream future.
Conclusion
The sight of AR Rahman and Kubbra Sait behind the wheel of the Mahindra XUV 9e is more than just a celebrity moment — it’s a sign of changing times. It’s about moving forward with responsibility, embracing innovation, and making style statements that are sustainable.
As India accelerates its EV journey, choices like these inspire the masses to think differently about mobility. Whether you’re a fan of technology, the environment, or simply admire these two stars, one thing is clear — the future is electric, and it’s looking very exciting.