The Indian automotive market continues to evolve rapidly, with electric vehicles (EVs) gaining traction even as traditional internal combustion engine (ICE) models face headwinds. MG Motor India’s October 2025 sales figures reflect this transition clearly, showcasing the dominance of its new Windsor EV while legacy models struggled to maintain momentum.
Overall Performance
MG Motor India reported 6,397 units sold in October 2025, a 9% decline year-on-year compared to 7,045 units in October 2024. Month-on-month sales also fell by 5% from September 2025’s 6,728 units.
Despite the overall slowdown, MG achieved a significant milestone: crossing 1 lakh EV owners in India, a testament to its growing influence in the electric mobility space.
Model-Wise Sales Breakup
Here’s how MG’s lineup performed in October 2025:
| Model | Units Sold | YoY Growth | MoM Change | Notes |
|---|---|---|---|---|
| Windsor EV | 4,445 | +43% | -6% | MG’s best-seller; milestone EV |
| Comet EV | 1,007 | Decline | Stable | Entry-level city EV |
| ZS EV | 545 | Growth | Surge | MG’s first EV, still relevant |
| Hector | 200 | Decline | Drop | Once flagship, now struggling |
| Astor | 100 | Decline | Drop | Compact SUV losing ground |
| Gloster | 100 | Decline | Drop | Premium SUV facing stiff competition |
Sources:
Windsor EV: The Star Performer
The Windsor EV was the undisputed leader, accounting for nearly 70% of MG’s total sales. With 4,445 units sold, it registered a 43% year-on-year growth compared to 3,116 units in October 2024.
Key factors driving Windsor’s success include:
- Battery-as-a-Service (BaaS) model, lowering upfront costs by allowing buyers to pay separately for battery usage.
- Attractive pricing starting at ₹9.99 lakh, making it one of India’s most affordable EVs.
- Strong urban appeal, positioning it as a practical yet futuristic choice for city commuters.
Comet EV and ZS EV: Supporting Cast
The Comet EV, MG’s compact city car, sold 1,007 units. While modest compared to Windsor, it remains a steady contributor to MG’s EV portfolio.
The ZS EV, MG’s first electric model launched in 2020, saw 545 units sold in October 2025. Despite being older, it continues to attract buyers, especially with recent updates and improved charging infrastructure.
ICE Models: Declining Fortunes
MG’s ICE lineup—Hector, Astor, and Gloster—struggled in October 2025.
- Hector, once MG’s flagship SUV, managed just 200 units, reflecting stiff competition from refreshed rivals.
- Astor, the compact SUV, sold 100 units, highlighting its waning appeal.
- Gloster, MG’s premium SUV, also sold 100 units, facing challenges in the luxury segment.
This decline underscores MG’s ongoing transition toward electrification, with ICE models losing relevance in a market increasingly favoring EVs.
Market Position
MG Motor India ranked 8th among OEMs in October 2025, trailing behind giants like Tata and Mahindra but carving a niche in the EV space. In fact, MG delivered 4,549 EVs in October, placing it second only to Tata in India’s passenger EV market.
Strategic Implications
The October 2025 sales breakup highlights several strategic insights:
- EVs are MG’s future: With Windsor and Comet leading, MG’s focus on electrification is paying off.
- ICE models need reinvention: Hector, Astor, and Gloster require updates or repositioning to stay competitive.
- Affordability matters: Windsor’s success proves that pricing and innovative ownership models like BaaS can drive adoption.
- Competition is intensifying: Tata, Mahindra, Hyundai, and even new entrants like VinFast are aggressively expanding their EV portfolios.
Conclusion
MG Motor India’s October 2025 sales story is one of transition and transformation. While overall numbers dipped, the Windsor EV emerged as a game-changer, driving growth and helping MG cross the landmark of 1 lakh EV owners in India.
The decline of ICE models signals a clear shift in consumer preferences, pushing MG to double down on electrification. As India’s EV market surges, MG’s ability to innovate with affordable, practical, and stylish electric vehicles will determine its trajectory in the years ahead.
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