India’s two-wheeler industry is one of the largest in the world, catering to both urban commuters and rural buyers. August 2025 turned out to be an interesting month for the sector, with sales reflecting festive season demand, growing interest in premium motorcycles, and rising adoption of electric scooters.
Major players such as Hero MotoCorp, Honda Motorcycle & Scooter India (HMSI), TVS Motor Company, Bajaj Auto, Royal Enfield, and Suzuki continued their rivalry to capture market share. While Hero maintained its leadership in terms of volumes, Honda strengthened its scooter dominance, TVS showcased growth with balanced sales, Bajaj focused on exports and premium bikes, Royal Enfield retained its cult following, and Suzuki reported steady progress.
Let’s dive into the brand-wise performance of India’s top two-wheeler manufacturers in August 2025.
Hero MotoCorp – Still the Market Leader
Hero MotoCorp, India’s largest two-wheeler manufacturer, continued to lead the market in August 2025. The brand’s dominance stems from its extensive rural network, affordable commuter motorcycles, and reputation for fuel efficiency.
- Best-Selling Models: Splendor+, HF Deluxe, Passion Xtec, and Glamour 125.
- Highlights: The Splendor remained the top-selling motorcycle in the country, crossing the 2.5 lakh unit mark. Hero’s Xtreme 160R and Karizma XMR also gained popularity among young riders.
- Growth Drivers: Hero’s strong presence in Tier-2 and Tier-3 cities, aggressive financing schemes, and festive discounts boosted sales.
Hero’s strategy remains focused on strengthening its commuter segment while gradually building a premium portfolio.
Honda Motorcycle & Scooter India – Scooter Giant
Honda retained its strong second position, thanks largely to its dominance in the scooter market. The Honda Activa, India’s highest-selling scooter, once again proved to be the backbone of HMSI’s success.
- Best-Selling Models: Activa, Dio, Shine 125, and Unicorn.
- Highlights: The Shine motorcycle crossed 1 lakh unit sales, reinforcing Honda’s position in the commuter bike segment. The Activa family alone contributed a major chunk of domestic sales.
- Growth Drivers: Rising demand for scooters in urban areas, popularity among women riders, and consistent product reliability.
Honda continues to focus on expanding its electric scooter lineup, with the Activa EV expected to further boost sales in the coming months.
TVS Motor Company – Balanced Growth Across Segments
TVS posted 3.68 lakh+ domestic sales in August 2025, showcasing balanced performance across motorcycles, scooters, and EVs.
- Best-Selling Models: TVS Jupiter, Ntorq 125, Apache RTR series, Raider 125, and iQube Electric.
- Highlights:
- Apache RTR series remains the brand’s flagship performer in the premium motorcycle segment.
- Raider 125 has gained significant traction among young commuters.
- iQube Electric continues to register steady growth, thanks to rising EV adoption in cities.
- Growth Drivers: Wide product range, strong presence in both rural and urban areas, and continuous innovation in features.
TVS’s ability to perform well across all categories – entry-level, premium, scooter, and electric – makes it one of the most versatile players in the industry.
Bajaj Auto – Export & Premium Specialist
Bajaj Auto focused heavily on its premium motorcycle portfolio and export markets. While domestic commuter sales remained steady, Bajaj’s strength lies in models like Pulsar, Dominar, and KTM alliances.
- Best-Selling Models: Pulsar 125, Pulsar N150/N160, Platina, Dominar, and Chetak EV.
- Highlights: The Pulsar series continues to be Bajaj’s breadwinner, while the Chetak Electric Scooter gained momentum in urban markets.
- Growth Drivers: Premium styling, performance motorcycles, and international demand for models like Boxer in Africa and Latin America.
Bajaj remains a strong competitor in the premium motorcycle and EV segment, aiming to capture more urban youth buyers.
Royal Enfield – Niche Premium Player
Royal Enfield maintained its steady growth, thanks to its iconic motorcycles and cult following. The brand thrives in the 350cc–650cc segment, offering aspirational models that attract both urban and rural buyers.
- Best-Selling Models: Classic 350, Hunter 350, Bullet 350, Meteor 350, Himalayan 450, and Interceptor 650.
- Highlights:
- The Hunter 350 continues to be one of RE’s fastest-selling models.
- The new Himalayan 450 gained strong demand among adventure riders.
- Growth Drivers: Strong lifestyle branding, new launches in premium segments, and growing international presence.
Royal Enfield may not match Hero or Honda in numbers, but it dominates the mid-size motorcycle category with unmatched brand loyalty.
Suzuki Motorcycle India – Steady Performer
Suzuki reported stable performance in August 2025, led by scooters and premium motorcycles. While its overall volumes were lower compared to rivals, the brand maintained consistent sales.
- Best-Selling Models: Suzuki Access 125, Burgman Street, Gixxer series, and V-Strom SX 250.
- Highlights: The Access 125 remained Suzuki’s highest contributor in sales, appealing to family buyers.
- Growth Drivers: Premium scooter design, reliable commuter motorcycles, and steady presence in the 150cc–250cc motorcycle segment.
Suzuki’s strategy is to focus on premium and lifestyle products rather than competing head-to-head with Hero and Honda in the commuter category.
Key Trends from August 2025 Sales
- Scooters on the Rise – Urban customers are leaning toward scooters for convenience, especially from Honda, TVS, and Suzuki.
- Premiumization of Motorcycles – Bajaj, Royal Enfield, and TVS Apache series are benefiting from the rising demand for stylish, feature-rich bikes.
- Electric Vehicles Gaining Ground – EVs like TVS iQube, Bajaj Chetak, and Hero Vida are slowly gaining traction, particularly in metro cities.
- Rural Demand Boost – Hero and TVS continue to dominate rural India with affordable, fuel-efficient models.
- Festive Season Impact – August sales saw an uptick in anticipation of the festive shopping spree in September and October.
Conclusion
The two-wheeler sales in August 2025 underline how diverse and competitive the Indian market has become.
- Hero MotoCorp retained the crown in volume sales.
- Honda remained unbeatable in scooters.
- TVS showcased balanced strength across all categories.
- Bajaj shined in premium motorcycles and exports.
- Royal Enfield continued its niche dominance in mid-size bikes.
- Suzuki maintained steady sales with scooters and stylish commuters.
As the festive season approaches and EV adoption continues to rise, the coming months are expected to witness even stronger performances across these brands.
The Indian two-wheeler industry, with its blend of affordability, performance, and innovation, remains a driving force for mobility and growth.
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