The sequel is no longer just a Hollywood phenomenon; Bollywood has fully embraced this trend, particularly over the last decade. Once, sequels in Indian cinema were a rarity, a special exception rather than the rule. However, in today’s film landscape, sequels have become a central business strategy. The “Sequel Economy” is not just about continuing a story; it’s about leveraging the power of established fanbases, recognizable characters, and trusted formulas to drive box-office success.
In this blog, we’ll explore the rise of Bollywood sequels, the reasons behind the trend, and how these familiar franchises are both a gamble and a calculated risk in the world of Indian cinema.
Why Bollywood Has Turned to Sequels
The increasing popularity of sequels in Bollywood can be traced to several key factors, which highlight the changing dynamics of the industry. These factors reveal why filmmakers and production houses are opting to build franchises rather than take risks on completely new concepts.
1. Established Audience Base
Sequels come with a built-in audience. When a movie becomes a hit, it generates a loyal fanbase. The sequel can capitalize on the success of the original by tapping into the emotional connection fans have with the characters, storylines, or world-building. Whether it’s a cult comedy like Dhoom or a gripping drama like Don, sequels benefit from the nostalgia factor and the anticipation of what happens next.
2. Safe Investment for Producers
Making a film is a high-risk endeavor, especially in a market as competitive as Bollywood. By betting on a sequel, producers have a clear idea of the type of audience they can attract. The success of the first installment serves as a solid foundation for the sequel, making it a less risky proposition. Franchises like Golmaal, Housefull, and Krrish have proven time and again that they are reliable cash cows, delivering box-office returns even if the story isn’t groundbreaking.
3. Brand Loyalty and Franchising Potential
As franchises continue to expand, Bollywood films are increasingly becoming more like global brands. With sequels, producers can extend a franchise into other forms of media—such as merchandise, web series, and theme parks. This is especially evident in films like Baahubali, where the reach and influence extend beyond cinemas into books, online content, and even virtual reality. A well-developed franchise can generate a multitude of revenue streams, making it a long-term investment.
Popular Bollywood Franchises and Sequels: An Overview
Bollywood has seen several iconic franchises that have either thrived on sequels or are in the process of being expanded. These films have capitalized on the audience’s desire for familiarity, comfort, and continuity.
1. The Dhoom Series
The Dhoom franchise, starting with Dhoom (2004), is one of the most successful action franchises in Bollywood. Known for its high-octane action, stylish protagonists, and gripping plotlines, Dhoom 2 and Dhoom 3 took the franchise to new heights, breaking box-office records. The franchise’s ability to reinvent itself with each installment, such as changing the antagonist and incorporating global locations, has kept it fresh and relevant.
2. Housefull
Another notable example is the Housefull series, which is a beloved comedy franchise in Bollywood. The humor, ensemble cast, and larger-than-life setups have made it a crowd favorite. Despite the critics’ mixed reviews, Housefull sequels continue to rake in substantial earnings, proving that comedy and slapstick humor have a wide audience, regardless of critical acclaim.
3. Krrish
The Krrish franchise, part of Rakesh Roshan’s superhero saga, was one of Bollywood’s earliest attempts at a superhero movie. The Krrish 3 sequel became one of the highest-grossing films in the country, making it clear that superhero franchises could work in Bollywood too. Krrish’s success has inspired other filmmakers to experiment with fantastical genres, creating more demand for sequels in the fantasy space.
4. Tanu Weds Manu
Tanu Weds Manu and its sequel Tanu Weds Manu Returns are perfect examples of how a successful romantic comedy can evolve with sequels. The first film was a hit due to its quirky storyline and strong performances. The sequel, with a double dose of Kangana Ranaut’s exceptional acting, garnered even more attention and commercial success. The Tanu Weds Manu series shows that sequels can continue to grow an emotional connection with the audience while staying grounded in its themes.
5. Don
Don (2006) brought back the iconic character of the original 1978 film, and the modernized version became a major success. Its sequels Don 2 (2011) and the impending Don 3 have kept the momentum going, with Shah Rukh Khan reprising his role as the suave, dangerous criminal. The Don series has shown that sequels can elevate legacy films, reinvigorating old franchises for a new generation.
The Business Behind the Sequel Economy
Bollywood’s reliance on sequels is no longer just about continuing a story; it’s about a calculated business decision. As the cost of filmmaking continues to rise, producers and studios prefer to bank on tried-and-tested formulas. These franchises often feature star-studded casts, well-developed plots, and a proven genre—whether action, comedy, or drama.
Marketing and Merchandise are another important aspect of the sequel economy. A popular franchise comes with an automatic marketing machine, where merchandise sales, brand partnerships, and global recognition help push the film across multiple platforms.
Challenges with the Sequel Economy
Despite the obvious advantages, Bollywood’s obsession with sequels isn’t without its challenges. While a familiar franchise can be a huge draw, it also comes with the pressure of maintaining the success of the original. If a sequel fails to live up to expectations, it can tarnish the reputation of the entire series. Furthermore, sequels can become formulaic, lacking creativity and innovation, which might alienate audiences looking for something fresh.
Films like Race 3 and Housefull 4 have been criticized for lacking the charm and wit of their predecessors, which hurt their critical reception despite being commercially successful. Such instances highlight that while sequels may ensure box office returns, they also risk disappointing long-time fans.
Conclusion: The Future of the Sequel Economy
Bollywood’s shift toward sequels reflects a broader trend in the global film industry. However, the Sequel Economy is not without its risks. While audiences continue to flock to familiar faces and stories, filmmakers must balance nostalgia with innovation. As long as Bollywood can keep creating sequels that resonate with viewers and evolve with time, the Sequel Economy will continue to thrive.
In the coming years, we may see more franchises extend into new genres or explore interconnected stories like Hollywood’s cinematic universes. However, whether these sequels will continue to shine or become repetitive remains to be seen.
Bollywood is not just gambling on the success of the original—it’s betting on the future of its iconic franchises. As these franchises evolve and adapt, they may pave the way for a new era in Indian cinema, where familiar faces tell stories that keep audiences coming back for more.