Montra Electric has launched the all-new Super Auto 2025, a next-generation electric three-wheeler designed to elevate last-mile passenger transport in India. With a 160 km range, smart tech, and a heartfelt campaign honoring auto drivers, this vehicle blends innovation with social impact.
India’s bustling cities rely heavily on auto-rickshaws to keep people moving. These three-wheelers are more than just vehicles—they’re lifelines for millions. Recognizing this, Montra Electric, a clean mobility brand under the Murugappa Group, has unveiled the Montra Super Auto 2025, a bold step forward in electric urban transport. With upgraded performance, thoughtful design, and a campaign that celebrates the dignity of auto drivers, this launch is as much about people as it is about technology.
A Tribute to the Backbone of Urban Mobility
The launch of the Super Auto is anchored in Montra’s new campaign: “Aap Ke Liye – Izzat Se” (Built with Respect for You). It’s a powerful message that honors the resilience and pride of India’s auto-rickshaw drivers—the unsung heroes who navigate chaotic traffic, unpredictable weather, and long hours to keep cities moving. This campaign isn’t just marketing—it’s a mission to elevate the status and experience of these drivers through better tools and recognition.
Performance That Powers Progress
At the heart of the new Super Auto is a robust electric powertrain offering a 160 km range on a single charge. This extended range is a game-changer for drivers who rely on their vehicles for long shifts and multiple trips. It reduces downtime, increases earnings, and supports a cleaner environment.
The vehicle is equipped with radial tubeless tyres and a re-engineered suspension system, ensuring smoother rides across India’s diverse and often challenging road conditions. These upgrades not only enhance passenger comfort but also reduce maintenance costs—a win-win for operators and commuters alike.
Smart Features for Smarter Cities
Montra has infused the Super Auto with modern tech to meet the demands of today’s urban landscape. The vehicle features powerful LED headlamps for improved visibility, especially during night operations. It also includes smart connectivity options that allow drivers to monitor performance, battery status, and maintenance needs in real time.
The inclusion of digital instrumentation and ergonomic controls makes the driving experience more intuitive and less fatiguing. These enhancements reflect Montra’s commitment to blending tradition with innovation—keeping the familiar form of the auto-rickshaw while upgrading its functionality for the future.
Design That Speaks to Identity
The Super Auto isn’t just built for performance—it’s designed to make a statement. The Black Edition variant, in particular, adds a touch of sophistication and pride to the vehicle’s appearance. With sleek lines, bold branding, and a premium finish, it’s a far cry from the utilitarian designs of the past.
This aesthetic upgrade is more than cosmetic. It’s about giving drivers a sense of ownership and pride in their work. When your vehicle looks good, you feel good—and that translates into better service and stronger community ties.
Pricing and Accessibility
Priced at ₹3.79 lakh, the Montra Super Auto is positioned to be accessible to a wide range of buyers, including individual drivers, fleet operators, and government-backed mobility programs. The pricing reflects Montra’s focus on affordability without compromising on quality or features.
With financing options and potential subsidies for electric vehicles, the Super Auto is expected to gain traction quickly in metro cities and tier-2 towns alike. It’s a strategic move that aligns with India’s push toward sustainable transport and reduced urban emissions.
Impact Beyond the Road
The launch of the Super Auto is more than a product release—it’s a statement of intent. Montra Electric is signaling its commitment to transforming urban mobility through clean energy, smart design, and social responsibility. By focusing on the needs of drivers and passengers, the brand is creating a ripple effect that could influence policy, infrastructure, and public perception.
As cities grow and the demand for efficient, eco-friendly transport rises, vehicles like the Super Auto will play a crucial role in shaping the future. They offer a scalable solution to congestion, pollution, and employment challenges—all while preserving the cultural fabric of Indian street life.
Final Thoughts: Driving Change with Dignity
The Montra Super Auto 2025 isn’t just an electric vehicle—it’s a movement. It represents a shift toward cleaner cities, empowered drivers, and smarter mobility. With its thoughtful engineering, bold design, and socially conscious campaign, Montra has created a product that’s as meaningful as it is functional.
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