The car is no longer just a machine for getting from point A to point B—it’s becoming a connected living space. At CES 2026 in Las Vegas, LG Electronics announced a groundbreaking partnership with Amazon Prime Video, integrating the streaming service into its Automotive Content Platform (ACP). This move marks a significant leap in the evolution of in-car entertainment, transforming vehicles into immersive digital hubs.
What is LG’s Automotive Content Platform?
LG’s ACP is a webOS-based infotainment system designed specifically for vehicles. It builds on the same operating system that powers LG Smart TVs worldwide, ensuring familiarity and ease of use.
Key features include:
- Native streaming apps (not just screen mirroring).
- Seamless integration with vehicle systems for optimized performance.
- Part of LG’s AlphaWare suite, which focuses on turning cars into connected living spaces.
- Award-winning innovation, recognized with a CES Best of Innovation Award in 2026.
Amazon Prime Video in Cars
Starting in the second quarter of 2026, automakers using LG’s ACP will be able to offer Amazon Prime Video directly through their infotainment systems.
Passengers will gain access to:
- Prime Originals like The Boys, The Lord of the Rings: The Rings of Power, and Jack Ryan.
- Blockbuster movies and TV series from Prime’s extensive library.
- Live events and sports, streamed seamlessly in-car.
This isn’t a simple mirroring solution—it’s a fully optimized native app, designed for the unique environment of vehicles.
Why This Matters
The integration of Prime Video into cars reflects broader trends in mobility:
- Cars as living spaces: With autonomous driving on the horizon, passengers will increasingly consume content during travel.
- Enhanced passenger experience: Families, commuters, and long-distance travelers benefit from entertainment on demand.
- Competitive edge for automakers: Offering Prime Video could become a selling point for premium vehicles.
- Consistency across devices: Users familiar with LG Smart TVs will find the in-car interface intuitive.
Challenges and Considerations
While exciting, this innovation raises important questions:
- Driver distraction: Ensuring video playback is restricted to passengers, not drivers, is critical.
- Data usage: Streaming requires robust connectivity, potentially increasing reliance on 5G or satellite internet.
- Subscription access: Passengers will need Prime accounts, raising questions about multi-user integration.
- Automaker adoption: Availability will depend on which car brands integrate LG’s ACP.
Market Impact
This partnership positions LG as a leader in in-car digital ecosystems. By combining its expertise in consumer electronics with automotive technology, LG is redefining the role of infotainment.
For Amazon, it’s a strategic expansion of Prime Video into new environments, ensuring subscribers can access content anywhere—at home, on mobile, and now on the road.
Conclusion
The integration of Amazon Prime Video into LG’s Automotive Content Platform is more than a tech upgrade—it’s a glimpse into the future of mobility. Cars are evolving into connected entertainment hubs, and LG is leading the charge with webOS-powered innovation.
As this rolls out in 2026, passengers will enjoy unprecedented access to streaming content, making road trips, commutes, and family journeys more engaging than ever. The car of tomorrow isn’t just about horsepower—it’s about streaming power.
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