In a market increasingly driven by sustainability and innovation, Kinetic Green’s launch of the E-Luna Prime marks a pivotal moment—not just for the company, but for India’s evolving electric vehicle (EV) landscape. With this new model, Kinetic Green isn’t just reviving a legacy name; it’s redefining what affordable, efficient, and eco-conscious mobility can look like for millions.
⚡ A Legacy Reimagined
The name “Luna” evokes nostalgia for many Indians. Originally launched in the 1970s as a lightweight moped, the Luna became a household name for its simplicity and reliability. Fast forward to 2025, and Kinetic Green has breathed new life into this icon with the E-Luna Prime—a fully electric avatar designed for modern India.
This isn’t just a cosmetic upgrade. The E-Luna Prime is built from the ground up to meet the demands of today’s urban and semi-urban commuters. It combines the familiarity of the original Luna with the cutting-edge technology of electric propulsion, offering a compelling alternative to petrol-powered two-wheelers.
🔋 Powertrain and Performance
At the heart of the E-Luna Prime is a robust electric motor paired with a lithium-ion battery pack. The vehicle offers a top speed of around 50 km/h and a range of up to 110 km on a single charge—more than sufficient for daily commutes, errands, and short-distance travel.
Charging is straightforward, with a standard home socket capable of fully juicing up the battery in about 4 hours. For users in rural areas or those without access to fast-charging infrastructure, this simplicity is a major advantage.
The ride quality is surprisingly refined for a vehicle in this price bracket. The suspension setup handles potholes and uneven roads with ease, and the lightweight frame ensures nimble handling in congested traffic.
🛵 Design and Utility
The E-Luna Prime retains the minimalist charm of its predecessor while adding modern touches. LED lighting, a digital instrument cluster, and a sleek body design make it look contemporary without losing its utilitarian roots.
One of the standout features is the spacious footboard and rear carrier, which make it ideal for small business owners, delivery personnel, and rural users who need to transport goods. It’s a workhorse disguised as a commuter.
The vehicle is also available in multiple color options, catering to both style-conscious urban riders and practical users who prioritize visibility and durability.
🌱 Sustainability Meets Affordability
Kinetic Green has positioned the E-Luna Prime as an entry-level EV, with pricing starting under ₹70,000. This makes it one of the most affordable electric two-wheelers in India, and a strong contender against petrol mopeds and scooters.
But affordability doesn’t mean compromise. The E-Luna Prime is built with recyclable materials, and its battery management system ensures long-term durability and minimal environmental impact. For users looking to reduce their carbon footprint without breaking the bank, it’s a compelling proposition.
🏭 Strategic Expansion and Market Impact
The launch of the E-Luna Prime is part of Kinetic Green’s broader strategy to expand its footprint in the EV segment. The company has already made waves with its electric three-wheelers and golf carts, and the E-Luna Prime signals its intent to dominate the two-wheeler space as well.
Kinetic Green is also ramping up its dealership network and service infrastructure, ensuring that customers across Tier 2 and Tier 3 cities have access to reliable support. This is crucial for building trust in a market where EV adoption is still in its early stages.
Moreover, the company is exploring partnerships with delivery platforms and fleet operators, positioning the E-Luna Prime as a cost-effective solution for last-mile logistics.
📈 Looking Ahead
With government incentives, rising fuel costs, and growing environmental awareness, the timing of the E-Luna Prime couldn’t be better. It caters to a wide demographic—from students and homemakers to small business owners and gig workers.
Kinetic Green’s move also reflects a broader shift in India’s mobility narrative. The focus is no longer just on flashy, high-end EVs; it’s about practical, scalable solutions that can drive mass adoption. The E-Luna Prime is a step in that direction—a vehicle that’s as much about purpose as it is about progress.
🏁 Final Thoughts
The E-Luna Prime isn’t just a product launch—it’s a statement. It shows that electric mobility can be accessible, reliable, and rooted in Indian sensibilities. By blending nostalgia with innovation, Kinetic Green has created a vehicle that speaks to both the past and the future.
As the EV revolution gathers pace, the E-Luna Prime stands out as a symbol of inclusive progress. It’s not just about getting from point A to B—it’s about doing so responsibly, affordably, and with a touch of legacy charm.
Whether you’re a first-time rider or a seasoned commuter, the E-Luna Prime offers a refreshing take on what mobility can—and should—be in 2025.
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