Ather Energy’s Rizta electric scooter has achieved a remarkable milestone—crossing 2 lakh units in sales within just 19 months of its launch. This achievement cements the Rizta as the fastest-growing product in Ather’s portfolio and a defining force in India’s electric two-wheeler market.
🚀 A Record-Breaking Journey
Launched in April 2024, the Ather Rizta quickly captured the imagination of Indian families. By May 2025, it had already sold 1 lakh units. In just six months after that, sales doubled, crossing the 2 lakh mark by December 2025. This rapid growth highlights the scooter’s strong appeal and the rising acceptance of EVs in mainstream households.
The Rizta now contributes over 70% of Ather’s total sales, surpassing even the popular Ather 450 series. It has become the company’s growth engine, driving expansion into new geographies across North and Central India.
🛵 Why Rizta Became a Hit
The Rizta’s success lies in its family-focused design and practicality. Unlike performance-centric EVs, the Rizta was built to meet everyday needs:
- Variants: Available in Rizta S and Rizta Z.
- Battery Options:
- 2.9 kWh (range: 123 km IDC)
- 3.7 kWh (range: 159 km IDC)
- Storage: A massive 56 litres, ideal for family use.
- Safety Features: Equipped with SkidControl and Fall Safe systems.
- Colours: Popular options like Terracotta Red have boosted demand.
This combination of practicality, safety, and style made the Rizta a natural choice for families transitioning to electric mobility.
🌍 Market Expansion
The Rizta has been central to Ather’s geographic expansion beyond its southern strongholds. In states like Madhya Pradesh and Chhattisgarh, Ather’s market share doubled from 7% to 15% in FY2026. Punjab and Uttar Pradesh also saw significant gains, with shares rising to 15% and 10% respectively.
Ather has also begun exporting the Rizta to Nepal and Sri Lanka, with plans to expand into Southeast Asia, Europe, and Latin America. This global ambition underscores the Rizta’s potential as a world-class family EV.
💸 Pricing and Accessibility
The Rizta is priced competitively, starting at around ₹1.15 lakh (ex-showroom) for the S variant. This makes it accessible to middle-class families while offering premium features. Its affordability, combined with government EV incentives, has played a crucial role in driving adoption.
🏁 Industry Impact
With the Rizta’s success, Ather Energy has sold over 5 lakh units cumulatively in India, ranking among the top three EV brands alongside Ola Electric and TVS. In November 2025, Ather even surpassed Ola in monthly sales, a significant achievement given Ola’s dominance in the sector.
The Rizta’s rise also signals a shift in consumer preferences. Indian buyers are increasingly prioritizing family utility, safety, and range over raw performance. This trend could reshape the EV market, pushing manufacturers to design more versatile scooters.
✨ Looking Ahead
The Rizta’s journey is far from over. With new variants, expanded colour options, and international ambitions, Ather is poised to make the Rizta a global success story. Its rapid adoption in India proves that family-oriented EVs can drive mass-market growth, bridging the gap between niche performance scooters and everyday practicality.
📝 Conclusion
The Ather Rizta’s 2 lakh sales milestone is more than just a number—it’s a testament to India’s evolving mobility landscape. By combining affordability, practicality, safety, and style, the Rizta has redefined what an electric scooter can be. For Ather Energy, it marks a turning point, establishing the Rizta as its flagship product and a symbol of India’s electric revolution. As the company expands globally, the Rizta could well become the face of family EVs worldwide.
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